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Video Marketing: Be in the Know

Oct 18, 2017
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Videos have officially taken over the marketing world. Which makes ads a bit more exciting than they have ever been. This past year Facebook’s Life Feed and Instagram’s video feature with Boomerang gained popularity quickly. Users are quick to whip out their cell phones to take a short video.

Since the video feature took off so well with the general public, it is logical to assume that companies would enter the world of videos as well.

If you’re considering creating a video to market your services/products, you’ll need to keep these 5 things in mind:

74% of the web traffic in 2017 will come from video.

Which means the majority of users are simply watching videos almost every time they pick up their phone. It also means that potential consumers are almost three times as likely to watch a video as they are to participate in viewing another type of ad.

Most videos are watched on smart phones.

Your video content should be compatible for both desktop and mobile use. Since the majority of online videos are streamed on mobile devices, failing to include mobile capabilities will only frustrate your viewers.

Also, since videos are easier to share, mobile watchers are prone to sharing videos they like to Facebook or other websites.  

YouTube is the most popular video streaming site.

Every company should have its own YouTube channel and profile. The many benefits of utilizing YouTube include increasing SEO, which leads to more views and potential customers.

With the introduction of Facebook’s live video feeds, Facebook is also starting to gain momentum as a video-supporting venue. While it is still a bit awkward, the developers are working on it to make videos as essential to Facebook as pictures. Although it is hard to imagine a world where YouTube is pushed to the side.

Instructional Videos are gaining popularity.

This is great for sales! You can easily create a quick clip with information on new products, how to use certain products, and even how to troubleshoot common problems that may arise with the products. As you start out, it may be a good idea to check into the Animated Marketing Video Academy for instructional materials on explainer videos.

Creativity is key.

As Facebook becomes a more popular venue for videos, it is important to note that, according to DigiDay, 85% of viewers watch Facebook videos without sound as they scroll through their newsfeed.

This means that the beginning of every video is critical. If it doesn’t catch the attention of the user during the few seconds it graces their screen, it will quickly be swiped by.  Also, videos should be captioned and easily understood without music or sound effects.

Conclusion

As technology makes it easier to create and share media, videos will continue to gain popularity. And since you can tell your story in one fell swoop, they are also an ideal way to get your message out to the world. Which website are you inclined to use to support your videos?

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