Twitter vs. Facebook: The Buzzing, Trending, Likeable World of Social Media
Are you tweeting or are you posting? Liking or following? Facebook and Twitter are two of the biggest giants in the social media space. Is this digital world just too small for the two of them? As the titans of social connectivity duke it out for market share and user engagement, who’s really winning? The answer might surprise you.
Facebook: More than 1.5 Billion Monthly Active Users
According to Statista, Facebook has more than 1,591,000,000 monthly active users. Yep, that’s a lot of zeros. The monthly user base of the big blue f is more than 4.7 times that entire population of the United States. That’s a lot of users signing in to post, like and share every month. Every quarter has been a growth quarter for Facebook in terms of active users, but what about the guys and gals over at Twitter?
Twitter: More than 3 Billion Monthly Active Users
Yep, you read that right, Twitter has more than double the number of active monthly users tweeting to their heart’s content. These stats are also courtesy of Statista. When looking at Statita’s chart showing Twitter monthly active users, the big red flag jumps out at you: growth has actually gone into the negative in the most recently reported quarter. Uh oh, while the birds certainly are tweeting, they seem to be losing some altitude.
Turning Users into Cold, Hard Cash
The massive challenge for the teams at Twitter and Facebook, after each had some major IPO’s on Wall Street, is finding a way to generate a reliable profit from their incredibly huge community of active users. The natural answer is advertising. Part of the beauty of social media is that it’s free and easily accessible. Ad revenue, in theory, should offset the need to charge users. Unfortunately, both Twitter and Facebook are having more difficulty finding a profit than my friends trying to find my veins after I underwent that procedure to make my varicose veins disappear.
Not Cool Dude
Speaking of aging problems, profitability isn’t Twitter and Facebook’s only problem. They’re becoming less “hip”. You know it’s a bad sign when the leader of the free world says you just aren’t cool anymore. Facebook is having a hard time exciting users under 30 years of age. For teens, part of the problem is that their parents are on Facebook. Who wants to opine about their latest crush and talk smack about the weird chick at school when mom and dad are virtually looking over your shoulder 24/7?
Major Privacy Concerns
The recent court case involving Apple and the US Department of Justice has brought privacy concerns back into the consciousness of every American. At the heart of the matter is whether governments should be given a skeleton key to break into our devices and steal our information. But if you’re posting everything about your private life on social media, encryption doesn’t even matter. People are waking up to the fact that oversharing has consequences, and social media is having a hard time winning the fight to convince people to keep giving up valuable marketing information.
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