How to Stand Out As a Live Streamer & Attract Thousands of People
In the past couple of years, mobile live streaming has skyrocketed. It was initially introduced in Spring of 2015 through Meerkat and Periscope. By January 2016, Facebook has joined up to the trend. Though it started with Meerkat, and went onto, it is now available on Facebook and YouTube. Gone are the days where live coverage was only available through the cable TV news. Whether you’re using the video to share your thoughts with your peers or globally,almost anyone that has a smartphone can live stream any event at any time.
Social media has already impacted the access to news, entertainment channels and any other general information; now the ability to live stream has doubled that effect. During the summer of 2016 thousands watched live events and news, such as: Periscope broadcast the Democrats’ sit-in to protest gun control inaction; or the Periscope of a man climbing the Trump Tower, which reached 225,000 live viewers. Live streaming wasn’t just being used to simply chat with viewers, it became vital pieces of information and news being shared globally. Live streamed content was seen as sincere, honest, emotions and ‘raw’, because the broadcast could not be edited or moderated.
Video platforms, such as YouTube, are already the most popular form of online content. Video consumption in the United States during 2015, showed that there were over 213million viewers that on average watched 229 videos.
Livestream published an online article that showcased the following statistics:
- 81% of internet and mobile audiences watched more live videos in 2016 than in 2015.
- Breaking news makes up for 56% of most-watched live content.
- Conferences, concerts and festivals make up 43% of live content.
- 78% of online audiences are already watching videos Facebook Live
According to findings from Research and Markets, the streaming industry estimated to reach $70.05billion by 2021, which is an incredible boost from $30.29billion in 2016. The industry is constantly growing and expanding to different markets and individuals. Though YouTube’s livestream was the largest streaming platform in early 2016, but according to Satista’s, Facebook Live overtook YouTube in late 2016 with Facebook audience increasing 1% whilst YouTube’s decreased 5%. Snapchat, Periscope, Meerkat, YouNow, and Twitter followed respectively. Another report by Mediakix, showed that Facebook Live videos are watched 3x longer than regular videos, reiterating the fact that live video is great for engagement.
Live streaming doesn’t have the same barriers that traditional medias does. It isn’t too expensive to start off in, therefore its considered to be accessible to everyone that has a smart phone, and internet connection. There isn’t one specific way to go about it, or one topic that needs to be discussed. The beauty of live streaming is the individualism that it brings with it. Anyone can talk about anything from wherever they please. It allows brands to engage and build relationship with their consumers to enhance their reach and influence. Live streaming, though somewhat new to the market, is becoming vital marketing and communication tool for all.
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