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5 Quick Ways to Increase Your Brand’s Social Media Engagement in 2017

Apr 27, 2017
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Are you communicating with your audience on social media?

Do you want to increase your social media engagement?

You are not alone.

It’s not news that social media is one of the most powerful tools for increasing your brand’s exposure.

A study by Social Media Examiner has shown that 91% of marketers say social media engagement is at the top of their priority.

Moreso, MarketingProfs published an infographic with data that shows that B2B marketers in the U.S alone are increasing their budget for social media marketing more than any other channel in 2017 by more than $100 billion.

Social media Ad Spending

Wow?

Yes. That Shouldn’t be a surprise.

Because 39% of B2B marketers have recorded significant ROI(Return on Investment) in 2016 against 9% in 2015. So why not do more in 2017?

So, here are 5 Quick ways to help your brand increase social media engagement with your prospect and customers.

1. Arrange Question And Answer Session

It’s great to create a forum where your prospects and customers can interact with your brand.

Most likely they’ll like to ask you some questions.

It could be about your products or services or questions about your brand.

You can host Twitter chats, Google Hangouts or a Facebook post.

For example, Google Hangouts allow brands to organize events online without an extra cost

Brands like New York Times consistently use hangout to connect with readers and most often they feature top industry leaders in their hangouts.

Like this one in the picture below. Carmelo Anthony of Knicks and Chris Paul of the Los Angeles clippers were featured in the New York Times Hangout.

You can do same for your brand. Host hangouts and feature industry leaders to answer your audience questions in an interactive way.

Give your audience an opportunity to ask questions and as a result, they’ll be enough social media engagement.

2. Organize Unique Contest

It’s common to see social media contest everywhere nowadays.

However, it’s important you create a unique contest that your audience will love to participate, share and discuss on your site.

It mustn’t be about winning a big price – it could be a free service, recognition or some cash prices. The purpose is actually to engage your audience.

Recent research by Ipsos has shown that online contest can motivate 52% of consumers to stay connected to your brand.

3. Tag People in Curated Content

Writing curated content is another way to increase your exposure and increase engagement.

Write curated content, mention, and reference all the authors in the article. Share it on social media and tag them. They’ll most likely add it to their timeline and comment on it and share it with their audience as well.

To the least, they’ll say “Thank you”.

The more people that are tagged the more comments you’ll possibly have.

For example, Andrea Beltrami wrote a post curated from several articles and she posted it on social media and tagged everyone mentioned in the article. The post got a lot of shares, comments, and likes.

4. Make it Easy for People to Engage

Customers are always delighted to be featured on their favorite brand’s timeline.

Give them the opportunity.

Ask your audience to do crazy things like – upload and share funny pictures of themselves, or anything you think might interest them then publish it on your page.

Your audience and their connections will gladly share the post.

5. Connect with a social cause

Is there a social cause that relates to your brand that you know?

Find one, even if it doesn’t relate to your brand and share it with your audience, it will lead to a lot of comments which will eventually give your brand exposure and increase audience engagement.

Conclusion

Increasing your social media awareness is very important.

Because customers buy from brands they know  If your brand continually remains fresh in their mind.

They begin to see your brand as being authentic and eventually become your brand ambassadors.

Ensure you put to action everything you’ve learned from this article and watch out for results.

 

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