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4 Content Marketing Strategies Companies Overlook

Recent research has shown that 86% of B2B brands and 77% of B2C brands are doing content marketing.

But, there are a few content marketing strategies most marketers usually ignore but can be very important in engaging prospects, generating more leads and driving sales.

However, in this post we’ll discuss 4 actionable content marketing strategies that have been overlooked by companies but can, however, increase your company’s ROI if implemented correctly.

1. Find Your Audience and Engage

Where exactly do people in your niche hang around?

According to Derek’s 80/20 content creation and promotion rule, you should spend 20% of your time creating great content and 80% promoting it.

Back in 2005 any content you create will stand out and rank high in search engines – there was no much competition then.

But today the case is different – you don’t just need to create content you need to also find targeted readers for your content.

While creating more content is still important, creating few high valued content and concentrating on promoting it is even more important.

In today’s content marketing, discovering where your audience is and interacting with them can be even more helpful in letting the word out about your new creation to your target audience.

Most time, you will get traffic from organic search in which a blog is a perfect strategy other times it’s could be something else – you may need to go after your audience yourself.

Find them in forums, find their preferred social media networks and connect them with your content, create a community of your target audience. There are pretty much a lot of tools you can use to find them.

Finding them wouldn’t be a trivial process if you actually made your audience persona before you started writing.

2. Don’t Put All Your Eggs in One Basket

Because 67% of businesses that blog generates more leads doesn’t imply that you should base all your content marketing efforts on blogging.

Content marketing in the mind of most businesses – starts and ends in blogging.

It shouldn’t be so.

Yes, blogging is a part of your marketing strategies. But have you tried to maximize other means of creating awareness and engaging your prospects?

Don’t put all your eggs in one basket –  try other means.

While blogging remains a big win they are a lot of other customers you are missing out they.

One question for you.

How many of your blog posts have been repurposed?

3. Create Well Written Data-backed Content

Do you want to engage your audience on your blog, generate social shares, acquire more customers, increase click-through rate and generate more sales?

Then you should switch your content strategy from opinion-based content to data-driven content.

Neil Patel wrote in an article that a few years ago he started noticing a different engagement with his readers because of the type of content he writes(heavily data-backed).

Truly, readers can’t convince themselves – it’s hard for them to just believe you, but they are more excited to see metrics from proven experiments.

Ensure you write content backed with proven data.

4. Take Advantage Of Visuals

Research by Skyword has shown that content with relevant images receives 94% more views than content without relevant images.

This is evidence that visuals have been very important in online success for a long time now.

It has been proven everywhere even on social media images won as the most important tactics for optimizing content on social media.

This is because the human brain processes visuals 60,000 times quicker than it does text.

Take advantage of this content marketing strategy to improve your business.


In conclusion, we have discussed 4 content marketing strategies that have been overlooked by most brands.

Take advantage of them and it’s going to be a win-win for your brand.

I hope they’ll help you make better decisions to improve your business.

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